For the title sequence of the VICELAND series, The Ice Cream Show, we created a surreal ice cream world of oozing hot fudge, floating sprinkles and clouds of whipped cream in a dreamy pastel palette. To create this mouthwatering wonderland, we shot textural gel-lit close ups of decadent desserts — from ice cream truck treats to foaming root beer floats — and combined them with CG elements.
Created at Vice, Brooklyn
Creative Director : Matt Schoen
Art Director : Gabriel Tick / Annie Rosen
Lead Animation & Compositing: Mieka Jewett
Animation : Magnus Atom / Gabriel Tick
